While the impact of the media is hard to quantify, especially when coverage can not be easily accumulated under one tab, one thing is true: Many companies not hesitate to endorse parties. At the same time, there are those that suggest to their readers to vote strategically or attempt to appear neutral. Most of said endorsements were given around a day to two before the actual election.

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In general, the Conservatives had the most endorsements, but said outlets were owned  by one corporation where the Liberals had a varied number of groups suggesting voting for them. There was, however, no such peak in approval due to these articles, so it's more probable to suggest that the media reacts to, rather than sets the opinions.